These websites with a lot of traffic are known as Publisher Networks. It would be beneficial if the banner advertisements are placed on websites that are related to the travel and tourism industry. Otherwise the banners will be placed in generic websites called the RON (Ron on Network). Advertising banners come in various shapes and dimensions like Large Rectangle, Skyscraper or Leather board.
The customers can whet his appetite for travel at the click of a mouse without waiting for an intermediary to make an intervention for him. Seasoned internet marketers acknowledge the difficulty that one encounters while marketing their travel products in the online advertising channels. The travel advertising banners often run the risk of reaching customers who have no interest in the tourism industry whatsoever. So the travel banners are put in places that have proven customer traffic. They devise innovative ways of placing the travel banners in those places.
With the travel advertising banners you can strengthen the image of your travel and tourism company. Even if the customer does not buy into your product they are still prone to receiving your company’s logo or image online. This is basically done so that the customer is constantly kept in touch with your tourism related product even if one is not concerned about it.
The hospitality industry depends a lot on the image you portray in front of your customers. Banners are a safe bet if you want to satisfy your customer. Using travel banners also helps the advertising publishers to monitor the results of the campaigns online. The ad-serving technology gives a fair idea of who is using the website and for what purposes. It also categorizes search according to geographic locations. This is an added benefit to the travel industry because then it becomes clear as to which market will be best suited for which product. The travel banners are also very economical than the other media. Online media is more focused on reaching the target customer. They can also be tweaked in no time depending on the tastes and preferences of the customer. In the long run it is economical to maintain an online travel banner than other media. Highly researched sales leads can be achieved through the travel banners. Since customers are segregated according to their demographics, tastes and purchases it is easy to figure out a day in the life of the customer.
Resource: Dream World Travel